As an SEO guy I find myself waking up in a cold sweat dreaming up creative new ways to maximize my clients search results. "What if I coded it this way" or "If we syndicated the XML feed a different way, we'd blow everyone's mind".

Search Engine Optimization process is more and more manipulated and it is becoming the big market nowadays. Many websites are offering SEO service with different costs. They promise that customers' sites will be on top of search engines. If so, who will be kicked out of the list? No one? So if you are a site owner with a small budget and modest knowledge of SEO, lean on SEO firm as just an advisor. They cannot do all the things for you. To help you out in SEO, do it yourself. In most cases, the site owners will play an important role in the success of SEO campaigns.

Links, Links, Links – The online world equivalent to: “Location, location, location”. Links are the foundation stones of your SEO strategy. The quantity and quality of the links pointing to your site are the main criteria that affect your search engine ranking. Never stop creating new links to your site using techniques like links exchanging, articles submitting, affiliate marketing, link buying etc.

While it is not possible to list all the good and bad things to consider while optimizing your site for search engines, I will list you the major strategies here. It is most important that you should avoid any sort of Ban from search engines which will have a permanent scar on your websites reputation with search engines.

Third do, keywords are vital factors in your website’s visibility and popularity. Think of relevant keywords that internet browsers may key in on search engines. These keywords must be placed as close as possible on the top part of your web page. This is to ensure better keyword prominence.

SEO requires competition and niche thinking. If you are writing about the DeBeers lawsuit, you can bet that there will be a plethora of articles and websites dedicated to the same topic. While you may have some strong competition for the most commonly used keywords and phrases, make sure you also bolster your article or site with some rarer ones that the majority of your competition will not think about: the niche words. Thus, address the needs of the commercial diamond users at least in passing while offering information to the private consumer front and center.

Approach the project not only with an open mind, but with an open writing style, as well. Because the request article could conceivably be on any topic, and because the employer may want a certain style or writing tone to the article, you should be prepared to bend or even break any personal writing rules you may have. Remember, you are doing the writing for someone else here, and you should be putting yourself second to that.

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